Strong Start to Year for Classic Holidays
Australia’s largest privately owned Resort and Club Management Company, Classic Holidays, has reported a strong start to the year following a period of record growth in the 12 months to December.
January sales figures have surpassed the previous years’ levels, as 2014 promises to build on the company’s stellar performance in 2013.
Classic Holidays exceeded 10% year on year growth in holiday bookings in 2013, along with the highest number of new Classic Escapes members and the highest number of sales and transactions recorded over the 12 month period.
The figures reflect the findings of an Australian Timeshare and Holiday Ownership Council (ATHOC) Report into the Economic Impact of the timeshare industry in Australia released last year, which highlighted an increase in the number of owners going on holiday with their timeshare in recent years.
“January figures show we have had our strongest start to the year in terms of new memberships and holiday bookings,” said Classic’s Chief Commercial Officer, Mark Stephenson. “In 2013 Classic Holidays saw more new members join than in any other year in our 35 year history – and we are on track to surpass that level again.
Mr Stephenson said more than ever, people are embracing holiday ownership as a viable way to secure their future holidays.
“Our Classic Escapes membership program, unique to Classic Holidays, offers flexibility and affordability unlike any other holiday ownership model,” he said.
“Feedback for this product has never been so positive, with member satisfaction at an all-time high.
“As the needs of our customers evolve, we are delivering solutions that grow the options we can provide to our members – so they can get the most out of their timeshare.
“With a strong start in January, 2014 promises to be another record year – a positive sign that we as a company, and an industry, are moving in the right direction.”